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Calculate social media engagement rate for Instagram, TikTok, YouTube, and more.
Engagement Rate Calculator calculates your social media engagement rate for Instagram, TikTok, YouTube, Twitter/X, and LinkedIn using platform-specific formulas and benchmarks.
Calculate your engagement rate across all major platforms. See how you compare to industry benchmarks and get tips to improve your rate.
Select your platform (Instagram, TikTok, YouTube, etc.).
Enter your followers/views and engagement metrics.
See your rate and performance rating.
Instagram: (likes + comments + saves) / followers × 100. TikTok: (likes + comments + shares) / views × 100. YouTube: (likes + comments) / views × 100. Twitter/X: (likes + retweets + replies) / impressions × 100. Benchmarks from published industry studies.
1–3% is average; 3–6% is good; over 6% is excellent.
3–9% is average; 9–15% is good; over 15% is excellent.