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Engagement Rate Calculator calculates your social media engagement rate for Instagram, TikTok, YouTube, Twitter/X, and LinkedIn using platform-specific formulas and benchmarks.
Engagement Rate Calculator is a high-performance utility designed to help users streamline their workflow. Built with modern web technologies, it ensures fast processing times and high-quality outputs directly in your browser.
Instagram: (likes + comments + saves) / followers × 100. TikTok: (likes + comments + shares) / views × 100. YouTube: (likes + comments) / views × 100. Twitter/X: (likes + retweets + replies) / impressions × 100. Benchmarks from published industry studies.
1–3% is average; 3–6% is good; over 6% is excellent.
3–9% is average; 9–15% is good; over 15% is excellent.