Artist commerce
Velvet Sessions
Spotify-forward artist identity with merch journey tuned for fan-to-buyer conversion.
This narrative describes a representative engagement type we deliver for clients in this vertical. Exact timelines, team size, and commercial terms vary by scope and are confirmed after discovery.
Problem
Listeners discovered music on Spotify but dropped off before reaching a coherent merch story—visuals and store navigation felt disconnected from the release.
Approach
We unified profile visuals, Canvas-adjacent storytelling patterns, and Shopify/Printful layout blocks so the path from stream to cart felt intentional.
Outcomes
- Clearer fan path from profile to featured products
- Repeatable release-week checklist for visuals and store updates
- Stronger visual continuity between streaming and owned storefront
Stack & deliverables
Engagement snapshot
Timeline: Representative engagement: 4–8 weeks for first storefront + identity pass
Commercials: Packaged artist launch options plus à la carte add-ons