Markup and margin are often confused, and that confusion leads to underpriced products. Markup is based on cost. Margin is based on selling price. You need both to make better pricing decisions.
When to Use Markup
Use markup when turning cost into an initial selling price. This is useful for onboarding new products quickly. Try scenarios with the Price Markup Calculator.
When to Use Margin
Use margin when evaluating business health and campaign sustainability. A product can look profitable by markup but still miss your target margin. Validate with the Profit Margin Calculator.
Discounts Change Everything
Promotions reduce realized margin. Before launching offers, test final prices and savings with the Discount Calculator to avoid negative outcomes.
